Volkswagen and CP+B Cruise with the Rabbit

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VW - 'Apartment'
VW - 'Apartment'
In the first battery of Volkswagen Rabbit spots since the Nicolai Fuglsig-directed "Multiply," Crispin Porter + Bogusky leans heavily on an age-old maxim: The City is expensive. The spots, directed by MJZ's Steven Diller, feature gruppy dudes cruising in their Rabbit, encountering something wildly expensive. In the first, a pair drives around searching for a WiFi signal, only to find it costs $18 an hour. "Garage" shows two pals drive into a parking garage only to have a space open across the street, but after the keys have been handed over to the attendant, who charges them $47. "Apartment" shows a bearded dude shell out $12,000 for a closet on MacDougal Street. "Once we decided to position [the Rabbit] as the perfect car for the city, it really made perfect sense to talk about how ridiculously expensive living in the city would be," says creative director Rob Strasberg, who lived in New York for seven years. "What we're saying is the Rabbit is the antidote to high cost living in the city."

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