W+K/London Wins Grandy Award

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Grandy: Honda "Cog"
Wieden + Kennedy/London took home the Grandy Award last night at the International Andy Awards, which were presented in New York by The Advertising Club. The best in show honor went to "Cog," the U.K. Honda commercial that swept the globe, and the awards shows, last year.

The awards show, held at Manhattan nightspot Capitale, saw advertising creatives rubbing shoulders with the music industry, as Island Def Jam Recordings hosted the pre-party at Capitale's upstairs bar. Among the attendees were Def Jam president Kevin Liles and chairman Antonio "L.A." Reid, R&B singer Ashanti, and soul legend Patti LaBelle, who arrived late, she said "because of traffic in the freakin' Lincoln Tunnel." As the show got under way, Ashanti introduced LaBelle, who deposited her gum on the podium to sing a roof-raising a cappella rendition of "Somewhere Over the Rainbow" and shortened versions of "On My Own" and "If Only You Knew" before singing a track from her new album. After her performance, jury chairman Alex Bogusky popped the diva's gum into his mouth before proceeding with the awards.

O'Reilly Award: American Legacy "1200"
For the first time, the Andy judges presented Silver and Bronze awards, with Silver winners receiving Super Bowl-style Andy rings. Bogusky's own agency, Crispin Porter + Bogusky, led the field with 17 awards -- six silver and 11 bronze -- for work for Ikea, Mini and Molson. Leo Burnett and Arnold Worldwide followed with six awards each, followed by Goodby, Silverstein & Partners with five.

CP+B and Arnold shared the Richard T. O'Reilly Award for public service for "1200," a guerrilla campaign for the American Legacy Foundation, while Wieden + Kennedy/New York scored the Yahoo! Big Idea Chair award for its online "Beta-7" campaign for Sega's NFL ESPN Football, which was composed of a series of interlocking webblogs documenting what appeared to be a beta test gone terribly wrong.

One to Watch: PS2 "Mountain"
The Andy jury awarded 36 Silvers and 47 Bronzes to a range of campaigns, some of which -- like Honda "Cog" and the Milk spot "Birthday" from Goodby, Silverstein, which were eligible for last year's major shows -- are receiving their final accolades, while others are collecting their first. Silver winners to watch for the rest of the awards season include TBWA/London's stunning "Mountain" spot for PlayStation, Cliff Freeman's clever "Role Reversal" for Value City and Wieden's "Beta-7" hoax, which is sure to turn the heads of juries with integration on their minds.

Don't like what won? Well, this year The Advertising Club is giving the industry a chance to vote for an "Audience Choice" winner online from among this year's Silver-winning work. The polls opened today and the winner will be announced Friday.

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