ON THE WEB: A stripped-down love story

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In these heady days of YouTube and MySpace, many brands are scrambling to get some sort of viral action out there onto the interweb and get in on some of that hit-happy action. And as Lonelygirl15 taught us (well, one of the things she taught us) was a good hoax is great for business. Add to that the popular adage that naked people are also great for business and you get a better idea behind LoveStory07.com. It's just one of the sites set up by Australian clothing company Rare Wear to promote their streaker love story and, presumably, their clothes. Commercialism aside, at its heart it's a unique take on that age-old story of forbidden love, insurmountable odds and shameless public nudity.
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