William Gelner to leave BBH for 180/LA

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According to senior sources at BBH/New York, Axe group creative director William Gelner is departing the agency to take on the position of executive creative director at 180/Los Angeles. Sources say Gelner, one of the minds behind The Gamekillers, will begin duties at 180 mid-month. 180 managing director and partner Alex Melvin issued no comment on specific moves but said the entire creative roster for the new shop, sharing creative duties on the Sony Electronics account with BBDO/New York, will be formally announced in the coming weeks.
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