Why, oh, why are British Christmas ads so good? Last week, we were treated to retailer John Lewis' frosty love story, out of Adam & Eve, and now, supermarket chain Morrisons combines reality and surreality brilliantly in this spot, created out of DLKW Lowe .
The commercial features the "realness" of Christmas -- the endless traipsing of guests throughout your home, the flawed tree and the struggle of cooking the turkey -- but dramatizes those moments in a gorgeously dreamlike (or nightmarish) way. The stream of visitors is shown as a block-long line of people outside the front door, and in one particularly memorable shot, the mom, played by actress Jo Hartley (This Is England) literally wrestles a fiesty turkey.
The spot is a move away from previous celebrity-driven campaigns by the chain, and was directed by Academy's Si & Ad.
Not all British holiday ads are resulting in warm fuzzies this year. The Advertising Standards Authority is now set to look into whether one spot, for supermarket chain Asda, is sexist. That ad, which features a mom preparing for the holidays alongside a hapless dad, has received hundreds of complaints from consumers. But it's mom-centric viewpoint is quite similar to the one in the Morrisons commercial. Should the Asda commercial be banned? And is the Morrisons spot equally sexist? Tell us in the comments -- and for more great work, visit Creativity -Online.com.
