How a Tweet Turned Into Kellogg's New Cereal

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U.K. rocker Tim Burgess, frontman of the Charlatans, jokingly tweeted on day that he would love to have his own cereal called "Totes Amazeballs," which is slang for "Totally Amazing." Kellogg's got word of his comment and now the cereal is actually in production.

As Burgess told, it tastes something like Rocky Road ice cream, and he imagined it to be the kind of nosh you'd dig into when you have a hangover. We imagine it might go quite nicely with Ben & Jerry 's Schweddy Balls, another pop culture joke-turned-product.

The cereal is in limited production now, but Kellogg is apparently considering a wider release.

Read more about the new cereal at Creativity

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