An Ambitious Clock is the Protagonist of Latest Guinness Spot Out of AMV BBDO

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AMV BBDO continues its "Made of More" campaign for Guinness with another over-reaching inanimate object -- a clock with a benevolent side. The film, directed beautifully by Peter Thwaites at Gorgeous features a timepiece that wants to be more, and so controls minutes and seconds to benefit the inhabitants of the town it presides over -- from speeding up time to make a cobbler's day go faster, to suspending it entirely for the benefit of a returning army.

To see the previous spot in the campaign, which centers on an ambitious cloud, visit, and follow @creativitymag on Twitter.

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