Two buddies are the center of this moving tale out of BBH London, for British fruit juice brand Robinsons. The spot was directed by Academy's Si & Ad. As you'll see, what starts out as a charming story of best friends turns out to be about a relationship that's much, much, more.
The film breaks this Saturday during ITV1's airing of Britain's Got Talent. The idea behind the effort celebrates play -- and makes the point that childhood is most precious when parents are actively engaged with their kids as if they're best mates.