Cadbury's Willy Wonka-esque New Campaign Involves a Chocolate Fountain

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Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon , centered around the idea of 'Joyville'.

Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work (including a spot for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications.

It will form the basis of a long-term communications platform. The fountain, which launched on Jan. 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.

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