Google Chrome uses memes to nice effect in a new series of spots promoting the browser, which is touted as a seamless experience between multiple devices thanks to a syncing feature that lets you switch between laptop, phone and tablet. From Family Guy's infamous "mom!" sequence (above) to the viral of a baby chewing up a laptop (below), the short, sweet new ads show that even if you're interrupted, or your device is currently in use by your teething baby, you can just switch over, or pause, without losing any of your work.
See the other two commercials in the four-spot campaign on Creativity-Online.com, and follow @creativitymag on Twitter.