Coke and Ogilvy Brazil Collect Random Acts of Kindness in Charming New Film

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Coca-Cola and Ogilvy Brazil collect random acts of kindness in this charming film directed by Smuggler's Henry-Alex Rubin. Characterizing the do-good antics as "crazy," the film inspires you to get a little crazy by featuring real people doing acts of kindness, from high-fiving people on the street, to paying for the tolls of the cars in line behind them.

The agency also shot individual films of some of the people featured in the spot -- like the secret gardener, and "the swing guy."

Outside of random kind acts, Coca-Cola has also made a big push to tackle the obesity issue, with the release of new ads promoting the low-calorie options it plans to offer.

Coke has previously delighted us with "Security Camera," a film that stitched together security camera footage that has captured random acts of love, kindness, and happiness. Check it out on, and follow @creativitymag on Twitter for more great work.

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