Colgate's Anonymous Alerts Warn Your Friends About Food-In-Teeth Mishaps

Consumers Can Tell Friends What's Ruining Their Smiles

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Colleague got something stuck in her teeth, but you're too embarrassed to point it out? Just send her a tweet via Colgate, using the brand's There's Something In Your Tweet service. Created by agency Union, to support the introduction of the new Colgate Slim SoftTM/MC toothbrush in Canada, it'll send an anonymous tweet to any Twitter user (or an email to non-tweeters) alerting him or her to the stray food. You can even select what's stuck there from a variety of options ranging from popcorn to "super-healthy kale." Colgate says they'll thank you for it. A National Politeness Survey conducted for the brand by Ipsos confirms that more people want to know about food stuck in their teeth than are willing to tell others about it.

The campaign also includes media appearances by Anna Post, etiquette expert and great-great-granddaughter of Emily Post, online banners, and postings in restaurant washrooms.

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