Cutest Social Media Campaign of the Year? Get a Heinz Bean with Your Name on It
Don Draper could have learned a thing or two from We Are Social. The U.K. headquartered social media shop has come up with some very clever ways for consumers to get excited about Heinz, like this new campaign, which promises fans a unique prize-- adorable little beans engraved with their names.
The Facebook effort is an attempt to get consumers excited about the brand's new five-bean variety, Five Beanz, which hit stores in the U.K. in June. The contest includes a "Bean Personality" quiz that helps fans determine whether they're a Pinto or a Borlotti, or if they lean more toward the Red Kidney, Borlotti or Cannellini varieties. Those who take it will enter a drawing to receive an engraved legume mascot. Every hour, Heinz will pick a winner from each bean category. The campaign will run for twelve days, through the rest of August, ultimately leaving 1,440 fans one bean richer.
Previously, We Are Social launched another "personalized" effort for Heinz, which allowed fans to send their sick friends Heinz soups cans customized with names and get well messages of their choice. Check out that effort on Creativity -Online.com and follow @creativitymag on Twitter for more great work.