Desperados Beer and The Very Best Put on a London Gig -- With the Lead Singer in Malawi

Published on .

Pop band The Very Best had a problem. They were scheduled to perform a London gig, in collaboration with Desperados Beer, but their African lead singer, Esau Mwamwaya, wasn't able to enter the country with his Malawi passport.

Instead of canceling the concert, the brand had a better idea: Do it anyway. Along with agency AnalogFolk, it flew a team to Lilongwe, Malawi, and captured footage of Mwamwaya in front of a green screen, performing a full-length concert complete with "interactions" with his absent fellow band members.

Then, the footage was combined into the band's live performance in East London, after telling the audience that he wouldn't actually appear on stage at all.

We've seen instances of concerts where the performer isn't even present before, most notably in Tupac's hologram appearance at the Coachella Music Festival earlier this year. The effort was masterminded by effects company Digital Domain, and you can read about it on Creativity, or follow @creativitymag on Twitter for more great work.

Most Popular