Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving. Take this one from J.Crew, for example.

But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.

The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example).

Check out the other two episodes (and find out how the brand found the most hypnotically susceptible talent to pull off the stunt) on Creativity -Online.com, and follow @creativitymag on Twitter.