HBO's Game of Thrones' Season 3 premiere is just over a month away -- and the show does a spectacular job advertising just how close that is with this two-page ad in Monday's edition of the New York Times.

The ad makes it look like a dragon is flying overhead, and casting its shadow on the pages -- which are full of faux-news stories -- and is a replica of the Season 3 poster promoting the return of the series. It looks so real, you might be tempted to check the skies.

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