When you move a chicken around, it doesn't move its head. That's because the bird lacks an ocular system, which lets humans see objects in a stationary way even if our bodies move. Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers -- that the brand's cars, just like the gyroscopic chicken heads -- feature a "Magic Body Control" suspension system. It scans the road ahead and prepares the spring units inside the car's suspension to adjust for bumps and potholes to keep the car stable at all times. Just like a chicken. The commercial was directed by Daniel Warwick, from BigFish Berlin.

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