French Toilet Paper Brand Shows You the Shortcomings of Digital

Paper is Necessary, in Spot from Leo Burnett Paris and Le Trefle

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Out of all the people hating on digital, toilet paper companies are probably the ones still allowed to say that paper is still necessary. A funny spot from French TP company Le Trefle and Leo Burnett Paris shows the digital vs. paper battle between a husband and a wife.

If you're looking for more bathroom-based creativity, there's "Fake Shower," an app by Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made that stops water wastage by mimicking the noise of a "shower" for you to mask embarrassing bathroom sounds. Check it out on, and follow @creativitymag on Twitter for more great work.

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