With the Immigration Reform bill due to be debated in the US Senate shortly, SS+K created this uplifting spot by FWD.us, the foundation started by Mark Zuckerberg, Jack Dorsey, Bill Gates and other tech giants supporting causes they believe are critical to America's growth and competitiveness.
The spot (shot by Serial Pictures' Samuel Bayer) builds on the Emma Lazarus poem, "The New Colossus", with black and white shots of New York Harbor and the Statue of Liberty underlining the hope symbolized by new arrival. The end line states "Immigration Reform will help America move forward".
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
