The Majestic Hawk Sinks to Pigeon Status in Comedy Central Spot from Wieden

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Noble hawks go on an extreme bender in this hilarious film promoting Comedy Central Latin America, out of Wieden + Kennedy Sao Paulo and directed by Bryan Buckley. The film documents the migration of the white-tailed Canadian birds and their subsequent dissipation once they become exposed to the Latin American climate and culture. Procrastination increases, as do libidinal urges and the munchies, turning the once majestic bird into a species no better than the average NYC pigeon.

Wieden + Kennedy Sao Paulo previously launched Comedy Central in Latin America with a funny, tongue-in-cheek look at that great Latino pastime: Siestas. Check it out on Creativity, and follow @creativitymag on Twitter for more great work.

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