McCann Detroit Turns Its Lobby Into an Aldi Pop Up Store

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As part of its "The Joy of Saving. The Joy of Giving" campaign for its retail client ALDI, McCann WorldGroup Detroit has turned its lobby into a pop up shop showcasing and sampling the store's holiday products, including truffles, peppermint sticks and ingredients you'd need to make a holiday pie. The brand's first pop up store anywhere will not actually sell the goods, which will be donated to Gleaners Food Bank at the end of the week.

For more details on the effort and credits to the work visit creativity-online.

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