What can you do? Can you run a mile? Can you dance? Can you fight?
Big deal. Nike says what you already have accomplished in the world of athletics isn't worth bragging about in "Possibilities," a new spot out of Wieden & Kennedy celebrating 25 years of the sports giant's famous "Just Do It" tagline. Production companyMJZ's Nicolai Fugslig directs the ad while actor Bradley Cooper gives the kick-in-the-butt voiceover that disdainfully sneers at your sporting accomplishments while playfully teasing you to do more.
The spot illustrates a call to action to the everyman athlete: You should be running races, not counting miles, and aspiring to ride rhinos, not bulls. You should also be beating the shorts off athletic greats like soccer star Gerard Pique, boxer Andre Ward, tennis player Serena Williams, and basketball pro LeBron James -- who all make cameo appearances in the spot.
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