For the Olympics, Volkswagen Netherlands Creates a Car Powered by Cheers

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Dutch agency Achtung, the shop behind VW's "Fanwagen," one of our favorite social media campaigns ever, is back with another brilliant campaign for Volkswagen of the Netherlands.

To give the Olympic Games the loudest Dutch supporters possible, the agency created an "orange-motion technology" that powers the car by noise.

The special-edition Volkswagen Up! has a decibel recorder linked to the accelerator. Sounds within the car are converted into motion, so the louder the cheering, the faster the car moves.

For more on this work, visit Creativity

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