Poster Campaign Transforms Soccer Plays Into Autographs

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Players became the pens in this innovative poster campaign from George Patterson Y&R Melbourne for the Australian Football League's Finals Series.

During the games, each player was fitted with a GPS tracker. A custom-built ink plotter then drew out their moves as they zigzagged around the field. The resulting "artwork" became posters, while the originals were auctioned to raise money for charity.

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