To Promote the iQ, Toyota Helps Out Google Street View

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When Google Street View launched in Belgium last year, the service couldn't capture the country's small, narrow streets -- because its van couldn't go through them. To solve the problem, Happiness Brussels and Toyota Belgium created "iQ Street View" to promote the small, nimble car, as well as lend Google a hand.

The Toyota iQ is fitted out with a 360-degree camera, with all the equipment needed to capture the data stored inside the car. People are asked to tag the streets that Google did not manage to film. The car will then drive along those streets, capturing the data, which will be handed over to Google at the end of the year.

Those living in the tagged streets -- the people who could probably benefit the most from a smaller car -- will be mailed an offer for the iQ.

For more on this work and full creative credits, visit Creativity

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