An Irish Summer Means Rain, Which Means a Free Pint of Murphy's in Publicis Dublin Campaign
Recently, Budweiser -- which obviously knows nothin' about Irish weather -- released a summer app that lowers the price of beer as the weather gets hotter. But as Murphy's knows by virtue of really being Irish, a summer on the Emerald Isle means lots of rain. So it tells it like it is , with an app by Publicis Dublin that gives you a free pint of the stout when it rains.
Check out the accompanying TV spot, directed by Sean Branigan at Antidote, to get a taste of the weather the Irish have been experiencing.