Sarah McLachlan Returns to Plead for Life of (Fictional) Pup
Remember those old SPCA commercials featuring singer Sarah McLachlan, accompanied by puppies and their soulful eyes, that pretty much guaranteed to set you off on a crying jag as soon as they came on? Well, Audi does, and has released a second Super Bowl teaser that is clearly a clever, funny nod to those classics.
The teaser features Ms. McLachlan in a "Special Message" designed to raise awareness around a creature who needs your help -- the Doberhuahua -- who will be the star of the car company's Big Game commercial on Feb. 2. We're assuming it's the same pooch that scared off judges at a dog show in the first teaser.
Ms. McLachlan will also make what the brand calls a "comical cameo" in the Game Day spot, which, like the teasers, was developed by agency Venables Bell & Partners in San Francisco.