Hamburger Chain Uses Sesame Seeds to Create 'Braille Burgers' in South Africa
What's inside this burger? Feel it and find out.
To highlight the fact that it offers menus in braille, agency Metropolitan Republic in Johannesburg came up with a brilliant idea for hamburger restaurant Wimpy. It created 15 "braille burgers," using sesame seeds to spell out what was inside (for example, "100% Pure Beef Burger Made for You.")
It then delivered them to 15 people in three of South Africa's biggest institutions for the visually impaired, filming their reactions to create a viral spot.
Wimpy claims it reached 800,000 visually impaired people via social media with this effort.
For more on this work, visit Creativity -Online.com.