Old Spice Doesn't Respect Other Brands' Personal Space

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Old Spice is too powerful for its own good, or at least for Procter & Gamble's own good.

Odor blocker spokes-muscles Terry Crews carves out new space for the male body spray, in a pair of spots out of Wieden + Kennedy Portland and fellow P&G brands Bounce and Charmin. They are the first ever co-branded ads featuring Old Spice.

The team recruited Tim Heidecker and Eric Wareheim of Tim and Eric fame to direct. The films have been released on Old Spice's Facebook page and YouTube channel and will launch on broadcast Feb. 6.

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