Unilever Shampoo Uses Human Hair to Make Strings for Musical Instruments
How strong is your hair? Is it strong enough to take the place of horse hair in string instruments? JWT Singapore/Manila teams up with Unilever shampoo brand Cream Silk Hair -- which purports to strengthen your locks -- to set up a string quartet's concert in a mall in Manila. The only catch: the quartet's instruments were made out of human hair that had been washed with the shampoo. The agency worked with South East Asian bow-maker Paul Goh for the project, which culminated in a 40-song, 240-minute concert, with zero hair breakage.