Volkswagen and AlmapBBDO Ask You to Stay Original, Even With Your Music

Creativity Pick of the Day

Published on .

To highlight that its cars are made up of 100% original parts, Volkswagen makes good use of those pesky YouTube banner ads.

Agency AlmapBBDO placed banners on YouTube videos that copied -- sometimes badly -- well-known songs, including Michael Jackson's "Thriller" and Corona's "Rhythm of the Night."

When users clicked on the banners, they were taken to the original song's video clip.

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