Ever turned on the shower to drown out mortifying noises you might make in the bathroom?

Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls.

So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes that shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.

For more on this work, and the full creative credits, visit Creativity -Online.com.