Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax returns; and Spirit Airlines finds new uses for its middle-seat-blocking seat tray.

Ari Kuschnir

The founder of production company m ss ng p eces, who’s been experimenting with AI for a while, unveiled a new video, created with Sora, that imagines if St. Nicholas—the real Santa Claus—were to wake up in today’s world after the recent discovery of his tomb.

Czech Insurance Association

The insurance company, working with McCann Prague and PR agency Hero & Outlaw, analyzed sewage water to determine which drugs were being consumed when in which major Czech cities—then combined that data with driving accident statistics to geotarget people with specific anti-drug-impaired driving messages in real time. Check out the case study here.

Ferrara

Gillian Follett explains how the candy maker tapped into the “candy salad” trend on TikTok with a TikTok Shop-exclusive Holiday Candy Salad Kit.

Gong cha

The global bubble tea brand’s holiday campaign features a virtual, AI-powered gingerbread world starring virtual depictions of its gingerbread man bottles from last holiday season, as well as new characters. The campaign, created by VCCP’s AI creative agency Faith, will run in Korea, Japan, Australia, New Zealand and the U.S.

H&R Block

The tax company just leaked Santa Claus’ tax return in a campaign from Ogilvy.

Jhpiego

The nonprofit, dedicated to newborn and maternal health, created holiday window displays on Madison Avenue that demonstrate the conditions in which women around the world are forced to give birth—to advocate for better access for maternal health. The displays were created by Grey Health and will run from Dec. 20-22.

MullenLowe

In a fun stunt, the agency took unrealized ideas for former clients, turned them into wrapping paper and gifted them to those clients’ new agencies. “In the end, we all know great ideas don’t grow on trees. But if you’re lucky, they just might show up under them,” the agency said.

Planet Fitness

Adrianne Pasquarelli has the story of why the fitness chain started its New Year’s campaign—from Special U.S.—early this year.

Sandals Resorts

A new campaign platform from the resort chain and agency Leo Burnett celebrates Sandals’ Caribbean heritage. A brand film, launching Dec. 28, is voiced by Adam Stewart, Sandals Resorts’ executive chairman. 

Spirit Airlines

The airline is saying no to bad mojo with a giveaway campaign for a Spirit “Go Comfy” seat tray—which typically blocks the middle seat—that consumers can use to block unpleasant family and friends at holiday gatherings. The campaign is from Tombras.

Viiv Healthcare

A PSA by Central Films and Freelance For called “The HInVisible Celebrity” follows an invisible public figure who dons a “pixel” mask to preserve anonymity as he prepares to come out as HIV positive, bringing attention to the fact that in Spain, 40 years after the first HIV diagnosis, no public figure has ever done so.

See all our daily creativity roundups here.