Production Company A-List 2015: Rattling Stick
Rattling Stick scored a coup in signing hot directorial duo Traktor this year, making the announcement right before Cannes kicked off. But the London firm's existing directors aren't doing too a bad job either.
Ringan Ledwidge won worldwide praise for his epic, moving holiday ad for Sainsbury's, which recreated the 1914 Christmas truce and football match during World War One. While somewhat controversial (one U.K. article asked whether the ad, by AMV.BBDO, was a "dangerous and disrespectful masterpiece"), the industry loved it, and it was the top most watched ad of 2014 on YouTube.
Ledwidge also scored highly with Nike's Winner Stays, a World Cup effort that saw a boys' pick up game turned into star-studded blockbuster. It won awards including a Bronze Lion at Cannes and was YouTube's third most-watched ad of the year.
Together with Daniel Kleinman (who returned to directing James Bond opening sequences for the latest installment of the franchise, "Spectre") and Traktor, Ledwidge featured in this year's Saatchi & Saatchi showcase at Cannes, a celebration of the award's 25th anniversary.
Other great work this year included Andy McLeod's humorous festive work for Mulberry, which featured an ultra-competitive gifting session, and Ed Morris's World Cup effort for The Sun newspaper, which saw 74 soccer players pass a ball using headers.
Outside of ads, Rattling Stick developed a feature film, "Radiator," which premiered at the London Film Festival 2014, while Kleinman is in development with the BBC for a drama series.
Ratting Stick's work is also translating into business success; it was London's highest-ranking company in The Sunday Times BT Business SME Export Track 100. The league ranks the top 100 private small to medium companies in Britain with the fastest growing international sales over the last two years.