Ad Age is marking Hispanic Heritage Month 2023 with our Honoring Creative Excellence package, in which members of the Hispanic community revisit some of their favorite creative projects. (Read the introduction here.) Today, guest editor Marissa Solis turns the spotlight to Diana Flores, the professional flag football quarterback and captain of the Mexican national team, who writes about staying committed to making a change for women in sports.
In the final seconds of my Super Bowl LVII commercial, “Run With It,” there’s a scene where I’m talking to my mom (well, the actress playing my mom)—in Spanish. The action-packed commercial is over two minutes long, but those few seconds en Español may have made the biggest impression on the Latinos watching the Super Bowl that night. I know they made the biggest impression on me.
Representation matters a great deal to me, and so getting to star in the first-ever NFL commercial featuring a female athlete during the game between the Kansas City Chiefs and the Philadelphia Eagles was unbelievable, thrilling and a tremendous honor. I love that I got to represent not only my fellow Latinos on one of TV’s biggest nights, but also my fellow female athletes.
For Latinos, nothing matters more to us than our family, so that scene with my TV mom wasn’t just emotional to film, but also emotional to watch. We all know that what we see in the media plays a role in our feelings about ourselves and what we can achieve, and having a Latina’s story told authentically in the commercial was powerful. “Run with It” definitely broke cultural barriers.