Ad Age is marking Pride Month 2023 with our Honoring Creative Excellence package, in which LGBTQ+ creators revisit some of their favorite projects. (Read the introduction here.) Today, our guest editor Lucas Crigler turns the spotlight to Grace Francis, global chief creative and design officer at Wongdoody. Here, Francis writes about the agency’s work on the launch of trans-founded fashion brand Both&.
The most satisfying creative work often touches both the personal and professional for everyone involved. This year, as part of International Transgender Day of Visibility, we launched Both&, a trans-founded fashion brand in New York, Paris and London, with their first-ever creative campaign.