Ad Age is marking Pride Month 2023 with our Honoring Creative Excellence package. (Read the introduction here.) Today, our guest editor Sandy Greenberg turns the spotlight to freelance creative director Kindra Meyer. Here, Meyer writes about growing up queer—and working with Gorilla Rx on “Black Women Get Us Higher.”
I was born in the woods of North Idaho, without running water, TV or internet. Growing up isolated from culture, I yearned for a community I didn’t even know by name. There was no “It Gets Better,” and at times I didn’t think I’d survive. Many queer people in my high school didn’t.
Creativity was my escape, and writing, dance, performance and fashion were pathways to connect with a part of myself I did not yet understand. I would later learn that the joy of radical self-expression is a foundational element for the queer community—a form of resistance, connection and rejuvenation.
By the grace of Dolly I escaped the woods, figured out advertising was an actual job, and spent the last 20 years as an out, loud and proud #BiBoss creative director by day and drag performer by night.
My queerness has helped make me a better creative and leader. More resilient, empathetic, honest and collaborative. It’s attracted some wonderful agencies, partners and mentors who have supported me bringing my full queerdo self to work.