Moving Picture Company created magnificent worlds in spots for Lego, John Lewis and More
Moving Picture Company steered VFX on some of the year’s most visually ambitious spots, including Hennessy’s “Seven Worlds” from DDB Paris and directed by Ridley Scott, and BMW’s “Legend” from Goodby Silverstein & Partners and directed by Dante Ariola, a blockbuster introduction for the X7 that saw the car dodging past gargantuan beasts and larger-than-life characters. The company turned time back decades for John Lewis’ “The Boy and the Piano,” chronicling Elton John’s storied career, and it pulled out all stops for Lego’s first brand campaign in 30 years, “Rebuild the World” from BETC Paris and Stink’s Traktor, delivering character design, animation, environment and compositing.