Production Company A-List 2015: m ssng p eces
M ss ng p eces may have the most difficult name to spell on the A-List, but that hasn't deterred top agencies and brands from turning to the company for its fresh storytelling approaches on everything from branded content to traditional to integrated and VR.
72andSunny tapped the company on Starbucks' first global brand campaign, "Meet Me at Starbucks." Led by Director Josh Nussbaum, it captured a single day at Starbucks around the world and featured six broadcast spots, an interactive film, eight documentary shorts and social content. The company shot at 59 stores in 28 countries within a single day, capturing 26,000 hours of footage and required the talents of 39 local filmmakers and ten local photographers.
180LA also partnered with the company on a Pepsi World Cup interactive ad with Interlude technology, another massive production job that required a campaign's worth of material. It featured eleven scenes with parallel storylines, not to mention six documentaries and unlockable content.
M ss ng p eces and director Tucker Walsh worked with The Barbarian Group on the film capturing electronic music artist and DJ Matthew Dear and a GE engineer's mesmerizing creation of "Drop Science," an original track produced from the sounds of GE equipment like power turbines and medical devices.
On the more traditional front, director Ray Tintori showed he could be tremendously funny, on Droga5's Groundhog Day-with-weiners film, "Bratwurst in Bed," which showed a dad enduring (or enjoying) dream after weird meat-filled dream.
M ss ng p eces also proved it wasn't afraid to dive into one of the most challenging and untested areas of production, virtual reality, on a fabulous 360-degree recreation of the Most Interesting Man's over-the-top world, for Dos Equis via Havas. It teamed with VR mavens Felix & Paul on an experience that allowed viewers to step into the abode of the M.I.M. for one of his over-the-top parties, promoting the beer brand's annual "Masquerade" event.
The company also beefed up its team in a big way. Brian Latt, the former Tool executive producer who helped transform the company into a digital and multiplatform heavy-hitter, joined as partner and executive producer. The company also established an in-house digital division, now home to top notch talents including Masashi Kawamura, co-founder of hotshop Party known from his imaginative integration of code and film. Yung Jake, along with partner Vince McKelvie, also came on board and directed a dazzling Pepsi spot that illustrated celebrities with emoji art.