Production Company A-List 2015: Stinkdigital

Company's Digital Feats Were Like No Other

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Honda: The Other Side
Honda: The Other Side

Stinkdigital proved once again this year that it can provide groundbreaking technical expertise to transform work that already qualifies as creative into campaigns that are truly original.

These included Honda's The Other Side, held by some to be the standout interactive project of the year. Stinkdigital, which worked with W&K London and Somesuch, was responsible for the interactive element of the film showcasing a man's double life, enabling viewers to toggle between two different versions of the story simply by holding down their keyboard's "R" key. Making the experience work seamlessly between the two versions was a technical feat; for example, the YouTube version required a "custom gadget, styled to look like a branded but ordinary YouTube player, but actually with two separate video players kept synchronized behind the scenes.

Another unique piece of digital work was Miu Miu and Miranda July's Somebody, an art app that turned into a social messaging service. The app lets users type a message, then choose a delivery person somewhere in the vicinity of the intended recipient.

See the full Production Company A-List 2015
See the full Production Company A-List 2015

Elsewhere, Stinkdigital gave adults and kids alike some amazing interactive experiences. Google's Inside Abbey Road afforded music fans a treasure trove of information about the iconic recording studio on a virtual tour Stink's work included recreating the studio painstakingly inch by inch. As well as exploring hours of content, visitors could virtually play with recording equipment.

Spotify's Taste Rewind, created with Razorfish, gave people a taste of what people like them would have been listening to in the 70s.

With Monty's Goggles, a Google Cardboard experience that accompanied Adam & Eve/DDB and Blink's touching Christmas commercial for John Lewis, kids in John Lewis stores could use VR to interact with the characters from the film.

The company also gave Don Draper fans a potential salve for their Mad Men withdrawal after the show's conclusion, with an elegant retrospective in partnership with Google Play.

2015 also saw Stinkdigital, which opened in 2009 as an offshoot of Stink, open new offices in Berlin and L.A. and increase billings in New York by 50%. It now has more than 100 staff.

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