Production Company A-List 2015: Somesuch
London-based Somesuch had probably its most stellar year since its founding in 2010, culminating in its being named most awarded production company at D&AD -- and now, its first time on our A-List. This was down to two standout campaigns, the first being Honda's The Other Side, directed by Daniel Wolfe for Wieden & Kennedy London. The interactive film showcased the "double life" of a man as he drives a Civic and its wilder alter-ego, the Type R. Viewers could toggle back and forth between two stories, one featuring the sedate life of a family man by day, one featuring his night-time life as an undercover cop. Wolfe was responsible for the stylish film, offering a great contrast and mirroring of colors and tone in the two versions, while Stinkdigital handled the interactive element. The video had over four million hits on YouTube and won awards including three golds at Cannes, four D&AD pencils and an AICP award.
The other notable effort was from director Kim Gehrig, who won plaudits worldwide for her work on Sport England's This Girl Can . The ad, featuring real-life women with their cellulite jiggling, armpits sweating and more, was a viral hit and picked up awards including the Health Grand Prix for Good at Cannes. The idea behind the street-cast campaign was to break down stereotypes that only women of a certain image, age or body type are portrayed by the media to take responsibility for their health and fitness. Gehrig, a former creative at Mother, is increasingly sought-after as a result.
Other excellent work included Wolfe's Human Dome Painter for Dulux and BBH, set in a colorless dystopian future where everything is painted white, and Aoife's McArdle's Christmas-time ad for Halfords, which contrasts the overfed boredom of the holidays with the excitement that comes from receiving a bike as a gift.