The student-run Never Again movement born from the Parkland, Florida, mass shootings in February, has given hope to anti-gun-violence advocates nationwide. But gun violence continues apace, such as the shootings Tuesday at the Google/YouTube campus in San Bruno, California. It's a sobering reminder that such incidents have become as inevitable as the weather—which is the idea behind this latest contribution to "The Brief," our initiative asking the creative community to apply their skills to tackling the issue.
Focusing on guns in U.S. schools, McKinney creatives David Sloan and Jordan Eakin conceived a campaign that updates the public on the daily potential for gun violence like the Weather Channel does with its forecasts. It's like a dystopian tool for planning your day accordingly—but more important, a reminder that the problem persists, even when it falls out of the news cycle.
The pitch: #ChangetheForecast