Orlando. Las Vegas. Sutherland Springs. Sandy Hook. Benton. It. Keeps. Happening. Mass shootings occur with horrifying frequency in the U.S., and Congress seems hell-bent on ignoring them. Which is why we're reaching out to the creative community to produce work that confronts the issue of gun violence head on. This may be one of the world's most difficult briefs: Tackle the gun-fatality epidemic in a way that could help lead to a solution.
Our hope is to get real sponsors on board to support the most promising work. Perhaps in 2018 we can all do some good.
Got ideas? Submit them to Creativity Editor Ann-Christine Diaz at [email protected].
Our inaugural presentation comes from Austin, Texas, agency Preacher, which proposes an alternative to the National Rifle Association.
Preacher's pitch: The United Rifle Association