Young creatives: Enter Ad Age's 10th annual Cannes Lions Cover Contest
Since 2010, Ad Age has celebrated rising industry talent with its annual Young Creatives Cover Contest. The winners see their work on the cover of the Ad Age issue that's distributed at the Cannes Lions International Festival of Creativity. They also win a free trip to the annual ad fête in France.
The contest is free and open to global creatives and students age 30 and under. Since it debuted, we've asked competitors to capture the idea of creativity in a single, impactful image. Last year, inspired by the powerful movements we'd seen with #MeToo, March for Our Lives and others, we asked you to create a cover with an important cause in mind.
In 2019, for the contest's tenth anniversary, we're partnering with Dove, Getty Images and Girlgaze. And we're looking for a cover that speaks to the power of truthful representation in creativity and advertising.
Our contest this year takes inspiration from Project #ShowUs, launched by Dove, Getty and Girlgaze to support a more inclusive notion of beauty. The project includes what's billed as the world's largest stock photo library created by women and non-binary individuals, and it aims to shatter beauty stereotypes by showing individuals as they are, with no digital distortion.
Create an Ad Age cover image that communicates the power of truthful representation in advertising, creativity or the broader cultural world. For example, in the vein of Dove's ongoing "Real Beauty" campaign, it might inspire others to think about the destructive effect of beauty stereotypes, and/or alternatively, how more inclusive ideas can benefit society. Or, thinking more broadly, it might communicate the impact of transparency and authenticity today in a world cluttered with so many messages.
Participants are encouraged, but not required, to use an image or images from the Project #ShowUs collection. These images are decidedly un-distorted, so if you do decide to manipulate those images in some fashion, make sure your final cover speaks directly to the above requirements. The #ShowUs collection can be found at www.gettyimages.com/showus. Please feel free to use low-res watermarked comps from #ShowUs at Getty Images for your entry to the contest*. Should you win, we will provide the hi-res version of your chosen image.
Be clever and avoid clichés. Dispense with obvious tired metaphors. For example, if you are looking to illustrate the idea of "shattering clichés," think twice before you decide to incorporate things like broken mirrors or shards of glass.
*Use of such images is subject to the Getty Images Content License Agreement. All Getty images can be found here: www.gettyimages.com/showus
Submit your work and get the full details on design specs, eligibility and rules on the contest site.
The competition is free to enter. The entry deadline is April 25 at 5 p.m. EDT.