100 Leading National Advertisers: 2002 edition index
100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.
Ad Age started the LNA report in 1956.
MARKETER PROFILES 2002
Financial returns, division sales, personnel, brands and agencies.
RANKINGS AND ANALYSIS
By R. Craig Endicott
Ranked by 2001 U.S. advertising spending
MARKET SHARE RANKINGS
Full year data was originally published July 22, 2002
First half data was originally published Nov. 12, 2001
METHODOLOGY AND MORE INFO
How Ad Age compiled this report
1997 to present