100 Leading National Advertisers: 2009 edition index
MARKETER TREES 2009
Featuring U.S. ad spending, division sales, personnel, brands and agencies.
RANKINGS, ANALYSIS, CHARTS AND MORE
A ranking of the top 100 U.S. advertisers in 2008
Walmart Stores Spending up 16%; Retail Surpasses Auto as Top Ad Category, by Bradley Johnson
% change in ad spend, 2001-2008: 100 LNA
% change in ad spend, 2001-2011 (forecast): ZenithOptimedia
How 2008 U.S. ad spending was split by medium
How 2008 U.S. ad spending was split by category
Walmart vaults into No. 5 Spot with 66% increase in measured media spending, by Maureen Morrison
By U.S. measured media spending in 2008
Measured media spending from TNS Media Intelligence
Media plus marketing services from ZenithOptimedia
Media spending totals from TNS by category for 2008
Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet based in measured media
For the 100 LNA by category
Marketers in key ad categories for 2008: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care and credit cards
METHODOLOGY AND MORE INFO
Industry Contact Lists: Marketers
Download exclusive marketer contact lists with key personnel, mailing addresses and corporate phone numbers. This premium content, downloadable in Excel spreadsheets, is offered only to subscribers of the Ad Age DataCenter. Lists are based on data collected for 100 LNA 2009.
To access contact lists, go to Ad Age's DataCenter home page and scroll down to "Industry Contact Lists."
How Ad Age compiled this report
1997 to present
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