100 Leading National Advertisers is Ad Age 's annual ranking of the 100 largest U.S. advertising spenders.
This online version includes Marketer Trees, a database showing extensive and exclusive content—company profiles, brands, agency assignments, executives and estimated ad spending. Ad Age started the LNA report in 1956.
MARKETER TREES 2011
Featuring U.S. ad spending, division sales, personnel, brands and agencies.
Updated in December 2011, for Ad Age Annual 2012.
RANKINGS, ANALYSIS, CHARTS AND MORE
A ranking of the 100 largest U.S. advertisers in 2010
Budgets rebound from 2009's 10.2% recession plunge.
But faltering economy in 2011 could put pressure on marketing spending.
Also includes chart: U.S. spending trends, 2000 to 2010
Analysis by Bradley Johnson
Marketers in key ad categories for 2010: Automotive, retail, restaurants, wireless, beverages, beer, prescription drugs, personal care, household products, movies and credit cards
By U.S. measured media spending in 2010
Plus : Megabrand winner and losers in social media. By Matt Carmichael
Measured media spending from Kantar Media
ZenithOptimedia looking ahead to 2012
Media spending totals from Kantar by category for 2010
Top spenders from broadcast TV networks, cable TV networks, spot TV, magazine, newspaper, internet, radio and outdoor based on measured media
METHODOLOGY AND MORE INFO
How Ad Age compiled this report
1997 to present