100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

RANKINGS, ANALYSIS, CHARTS AND MORE

43rd Annual Report: 100 Leading National Advertisers

By R. Craig Endicott

100 Leading National Advertisers

Ranked by Total U.S. Ad Spending in 1997

Leaders ranked 101 to 200

Total U.S. measured ad spending by category & media

National ad spending by media

Revenue per ad dollar for 100 leaders

Top 10 Advertisers in 13 Measured Media

Market Share tables

MEGABRANDS RANKINGS

Sears Soars to the Top as AT&T Ad Investment Cools

By R. Craig Endicott

Vroom, Vroom: Detroit Muscle Punches Past Sliding AT&T

By R. Craig Endicott

Top 100 Megabrands

Megabrands 101-200

METHODOLOGY AND MORE INFO

Leading National Advertisers Archive

1997 to present

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