100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.
Ad Age started the LNA report in 1956.
RANKINGS, ANALYSIS, CHARTS AND MORE
43rd Annual Report: 100 Leading National Advertisers
By R. Craig Endicott
100 Leading National Advertisers
Ranked by Total U.S. Ad Spending in 1997
Total U.S. measured ad spending by category & media
Revenue per ad dollar for 100 leaders
Top 10 Advertisers in 13 Measured Media
MEGABRANDS RANKINGS
Sears Soars to the Top as AT&T Ad Investment Cools
By R. Craig Endicott
Vroom, Vroom: Detroit Muscle Punches Past Sliding AT&T
By R. Craig Endicott
METHODOLOGY AND MORE INFO
Leading National Advertisers Archive
1997 to present
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