DataCenter: Advertising Spending

LNA 1998 Market Share Tables

From the 1998 Leading National Advertisers report
Published on September 28, 1998.
READ THIS NEXT   
Methodology for 200 Leading National Advertisers, 2015 ed.

Market share charts

1998 edition

Top 10 orphan food brands

Top 10 ready-to-eat cereals

Top 10 luxury sport-utility vehicles

Top 10 luxury autos

Public dealerships gain clout in U.S. auto sales

U.S. government's top advertisers

Top 10 soft drinks

Top 10 fast-food burger restaurants

Top 5 pizza chains

Top 10 toothpaste brands

Top 10 shampoo brands

Top 10 personal computer makers

Top 10 U.S. cellular phone services

Top 7 cellular phone makers

Top 10 retail companies: five-year TV ad spending review

Top 10 athletic footwear brands

Top 5 advertised Rx brands

In this article:

Most Popular

WHAT TO READ NEXT

Methodology for 200 Leading National Advertisers, 2015 ed.

The Great (And Not So Great) Advertising Rebound

Methodology for 100 Leading National Advertisers, 2014 edition

Second 100 Leading National Advertisers, 2014 edition

100 Leading National Advertisers 2013 edition index

Methodology for 100 Leading National Advertisers, 2013 edition

Methodology for 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers 2012 edition index