100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

RANKINGS, ANALYSIS, CHARTS AND MORE

Ad Volume Soars 6.9% to $64.6 Billion for Top Marketers

By R. Craig Endicott

100 Leading National Advertisers

Ranked by Total U.S. Ad Spending in 1998

Leaders ranked 101 to 200

Domestic ad spending by category

National ad spending by media

Revenue per ad dollar for 100 leaders

Market share charts

MEGABRANDS RANKINGS

Despite GM Strike, Chevy Holds off MCI

By R. Craig Endicott

Top 100 Megabrands

Megabrands 101-200

METHODOLOGY AND MORE INFO

Leading National Advertisers Archive

1997 to present

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